Twitter and How to Use It

Sometimes life has a habit of getting in the way of even the most well planned of things. That is what has happened with my blog of late. Life, in the form of my own insecurities and foibles, has left me rather distracted of late so I have neglected my blog for almost two months.

I shall try, but won't promise, to provide a blog post at least once a month from here on in.

This particular post is being written at the request of one of the most highly regarded headshot photographers around, Mr Michael Wharley.

He is off to the NSDF conference this year and has asked if he can feature me as an example of an actor who uses Twitter effectively. Once I was over the shock of being asked if he can use my Twitter page as an example we talked the topic over a little and I decided that I would blog on the slightly wider topic of "How to Use Twitter if you're an Actor"

Not meaning to sound like I know what I'm talking about, and absolutely not meaning to lecture but it does strike me that there are some very simple rules to follow when using Twitter as a professional tool no matter what your profession.

Firstly there is the little matter of picking your name. Pick it carefully.

As much as your Equity and Spotlight names are your brand name so is your online presence part of the same brand. The fact that your schoolmates might well have called you Wobblybottom or that you really did have an email address that was "punanimaster@...." is something that you need to leave behind you.
Nothing, and I mean nothing, smacks of a lack of professionalism more than having an unprofessional online name. Your email address, even if it's a free web-based email, and your Twitter account are professional tools and need to be treated as such. The simplest solution is to just try to get an account that matches your name as closely as possible. If you have to veer away from that because some other person has already nabbed your name then so be it but don't veer off into the inane or profane.

If you want brand consistency across all platforms then I would suggest looking into sites like NameChk which allows you to check name availability on almost all forms of social media or Know'em which does something very similar but also allows you to check domain name availability and then gives you the option to pay for a service which will register your chosen name on up to 300 websites in one go. Personally I didn't much see the point in the pay service when you really only want to grab the top sites anyway but the option is there to use if you so desire.

Now you've got your page reserved what do you do with it?

This is Twitter we're talking about here so I will stick with that, although these can be extended to other social media sites too of course. Twitter allows you to change the background to your page. So change it. Even if you just tile your main headshot over the page that is something. And use a professional headshot as your avatar too.

I know these may sound like idiot guides but heigh-ho... Now you've set up your page you need to start to follow people. Personally I think there is limited mileage to be gained from following the celebrity Twitterati as you will not really be able to engage them in conversation. (Even if you do you will probably be speaking with the web manager employed to Tweet on behalf of the celeb anyway.) When I started out I found the Twitter accounts for as many of the London Fringe theatres I could find and then followed them. I looked at who they followed and followed them. That way I quickly built up a list of people I was following who were at least interested in theatre.

Read their posts. Reply. Ask questions. And above all else be prepared to help out too. If people need a retweet of one of their messages then retweet it. If you're stuck for something to say then ask who you can help.

I treat Twitter as part of the job of being an actor. Of course it doesn't improve my acting per se, nor will it get you auditions but if you follow film and theatre production companies, directors, and above all else casting directors, then you will hear about things in the pipeline often before they are public knowledge and that gives you a chance to be helpful.

There are some fringe producers out there who will look at a Twitter presence and if you've a growing following on here and someone else has none they will tend to offer parts to the actor who can readily market an upcoming show to their following.

Twitter isn't just about getting bums on seats though. Acting can be a very lonely profession at times and online social media can provide you with support and guidance in those times when you are ready to quit. And everyone has those moments sometimes. If you have engaged with people and shown compassion then you will get compassion back in return.

Speaking personally and entirely subjectively here I can say that there have been times when Twitter has given me room to vent and let off steam and others when it has given me strength and succour to continue. It has also put me in contact with some wonderful people who produce work that I truly admire. Of course, overtime, as you build your own online presence your personality will start to shine through. That is a good thing. You cannot expect to be entirely business focussed all the time and it's to be encouraged to have opinions on things and to Tweet them too.

I have seen people use paid-for Follower tools on Twitter. I decided long ago not to go down that path as even though they would generate a large kick in follower numbers it is doubtful that many of them would be even vaguely interested in theatre, film, or acting in any form so what would be the point of having the number for the sake of the number. I would rather quality over quantity any day.

As I've said before, spend time reading the Tweets from people who you follow. And reply. Twitter is a modern day version of the chat over the garden fence and it's going to be a very dull conversation if only one person talks all the time.

Be proactive. Be helpful. Be mindful too.

By mindfulness I mean don't flood your timeline with a million tweets about your undying love for Justin Beiber/One Direction/Twilight etc. It might well be that you will marry one of them but it gets very dull, very quickly when all you do is tweet about them. So think about what you post. Share the things you like. Share the things you really don't like. Share enough to allow people to see who you are beyond just being an actor.